Krista Ann has been making people feel beautiful since before it was a career plan.

It started with prom makeup in high school, turned into a role as a Senior Education Consultant at Sephora, and eventually became something she couldn't ignore anymore -- a genuine calling to show up for people on their biggest, most photographed, most emotionally loaded days and make sure they felt exactly like themselves, only more so.

She built Krista Ann & Company from the ground up in the Dallas-Fort Worth area, and what started as just Krista and her kit has grown into a handpicked team of artists who share the same obsession with getting it right and making it feel good along the way.

She's been named a Best of Denton County honoree, collected over 100 five-star reviews from brides who still talk about her, and somewhere along the way added "licensed esthetician" to the list because apparently one way to take care of people wasn't enough.